Why Equity?

Thank you for your interest in exploring what a feature story in Equity can do to enhance not only your online profile, but also that of your organization and your vendors.

So, why Equity?

Here’s feedback from one of our recent features…

“We worked with Nick Randall of Equity on a cover article about our CEO at wealth management firm, Lido Advisors. The experience from start to finish was extremely professional. The article was well written and the finished product looks terrific. Really puts the firm in a great light.”

– Greg Kushner, Lido Advisors

About Us

Equity reaches executives of the world’s most prosperous businesses. These individuals make decisions that impact their companies each day and are influential leaders in their field. Our pages are comprised of stories and spotlights on companies just like yours –corporations that have a significant impact on the global economy.

In short, Equity puts your story in front of those who matter.

• 20,387 pageviews in 2018 to date (Jan-June)
• 1,000 potential impressions within 24 hrs. of posting Equity Feature on LinkedIn
• International Reach: Equity covers the globe. Anyone with a device has access to your story.
• Weber Shandwick research indicates employees of socially supportive employers are 72% more likely to help increase sales. This drops to 48% where employer support is absent.
• Benefit: Improving your personal brand while improving the bottom line.
• Featuring a diverse array of businesses from Fortune 500’s to startups. Nonprofit to for profit.
• Our features include:
  • Dave Schaller – Delta-v Captial
  • Joanne Breault – Gallagher, Flynn & Company LLP
  • Edmond “Jake” Tomes – Level Four Wealth Management
  • Greg Kushner – Lido Advisors
  • Tamara Surract – Legacy Family Office

Take a moment to browse your colleague’s articles, here.

What You Get

Online Article & SEO: Your article and vendor advertisements are permanently hosted on our website on your own unique web page. By creating a unique page for your article, we are able to provide enhanced search engine optimization (SEO) which ensures that when people search your name online, they will see your article, helping you manage your online reputation and showcase your work and partnerships. You can share the article link via social media and email, and even link it on your website. The more you share and distribute the article, the better it will perform in search results.

Vendor Ads: Vendor ads are permanently showcased on the article page and in the digital journal. The article ads are also hyperlinked, sending potential clients and customers straight to the advertiser’s website.

Hands on Assistance: Our expert media team can assist you in spreading the word about your feature on your website, social media pages and through email campaigns.

Journal: A compilation of forward-thinking ideas, companies and executive profiles, the Equity journal is digitally distributed to our readership –sharing your story with the industry’s leading minds.

Additional Exposure Opportunity: Prior to publication you will have the opportunity to discuss upgrading your story to a cover position for additional exposure.  This is not a requirement.

Creating Your Article

Initial Interview / Conversation with one of Equity’s Content Coordinators to gather background information and to explore possible story angles.

Post Interview:

• Story Abstract / Direction: Comprised of approximately 100 words serving as an example of our writing style and general guide for the writer.  Seen as a trailer, like with a movie.
• List of Vendors: These vendors will be invited, via an email, to collaborate with the story in the form of a paid ad.  They will be contacted by an Equity team member who will check for interest and then provide ad options. Each ad will be showcased alongside your article as a co-branding opportunity that also offsets our production costs.
• One ad commitment is needed in order to proceed with drafting story.

Writer Introduction and Story Draft, Review and Completion:

• Introduction to writer who will set up a time for a few clarifying questions
• Story draft created for your timely review, final approval and preparation for publishing

Request for Photos: You will be asked to provide 5 to 10, high definition, photos to be used in the article and digital journal.

Story Optimization: Upon publishing we will apply SEO optimization on your feature article link page to drive search results and enhance your exposure. You will also receive instructions as to how your team can assist in optimizing the story.

Examples of Our Work

Online Article, featuring Greg Kushner, Senior Managing Director & Chairman of Lido Advisors: https://goo.gl/rt4dVr

Journal: http://bit.ly/Equity18

SEO, increased exposure and enhanced personal online profile: